Concerted Fund Harvesting by Just4Children

Just4Children registered as 1164473 – JUST HELPING CHILDREN is fund raising for children to receive medical treatment, therapies, living environments, equipment and holidays that would not otherwise be available to them.

From what seems to be a standing start they have been a funding success, raising £948,000 in the first twelve months of operation to September 2016. It will be fascinating to see the 2017 accounts  probably not available until June next year.

The Basic Financial Model

The prime aim is for the ‘relief of sickness and preservation of health of children’ and this is achieved by managing the fund raising efforts of family, friends and the public primarily using individual children cases.

Individual fund raising pages are set up under the charities brand powered by Just Giving. The resulting income and other ‘designated funds’  collected through targeted fundraising campaigns are held by the charity pending expenditure.

General funds are raised from donations via methods and platforms other than Just Giving. Fund raising activities include collecting in public houses, a ‘weather lottery’ and many beneficiaries efforts.

The first year’s accounts reported over 70 case studies of individual children with ‘identified needs and desires’ that included; intensive Oxygen Therapy in Slovakia, £35,000 for physiotherapy and care in Canada  from a pioneering rehabilitation centre, American treatment, at a cost of  £300,000 for a boy with intractable epilepsy, £15,000 to fund post ‘Selective Dorsal Rhizotomy’ operation therapy and other examples.

 Concerns

  • Funds are ‘Unrestricted Designated funds’ or unrestricted general funds. There are currently no restricted funds. The legal distinctions may not be obvious to contributors or beneficiaries.
  • Conflicts may arise if the required sum is not reached or the need for treatment changes.
  • When using the many other recommended methods of raising funds for a specific case the software did not seem to guarantee the funds would be accurately designated.
  • The charity is breaking new ground in a difficult and emotion driven area. Progressively more time will be needed to monitor bad faith cases, unacceptable treatments, exploiters and manipulators. Is the organisation a gatekeeper and financier rather than a provider of medical assistance and support.
  • Even large charities like Action for Children with 150 times more annual income than Just4 children  and 140+ years behind them can disappear. Scope could not come to charitable terms with new Cerebral Palsy procedures. It is not a comfortable life being a trustee.

What is in a Name

Looking at one aspect of one charity, (in this case fund raising in a public house and Just4Children) many varied issues may surface. In a confusion of names Just4Children is a registered charity called Just Helping Children 1164473.  In a further confusion their  marketing and fund raising should not be confused with Just4Kids 1151263 aka Chloe’s and Sophie’s Special Ears Fund.  Action for Children helped children and young people for 148 years until Septemebr 2016 when it was put into administration along with brand names 4Children, 4Children (Trading) Limited, 4Children (Direct) Limited, 4Children (Gloucestershire) Limited, 4Children (Plymouth) Limited, 4Children (Worcestershire) Limited (collectively “the Charity”) all in administration.

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