An Easter witch hunt has broken out and Kraftily it is Dame Helen Ghosh who is being pelted with rotten eggs. That is too soft a target and much as I distrust this trust I am sticking up for the National Trust this time. Who has never seen a marketing or communication exercise hit the wrong note.
The Church of England ( of Wonga investment fame) have condemned the use of Cadbury inspired Great British Egg Hunt questioning where the word ‘Easter’ has gone. Not gone to church recently I guess. ‘He that is without sin let them cast the first’ egg.
Our correspondent in the Middle East the prime minister scrambled to join the furore and helped the media fill some more time and space.
All this extra publicity may help fuel an increase in the number of attendees at the 250 eggstravaganza sites then the yoke will be on the naysayers.
Concerns about the National Trust
- 9 senior eggsecutives each earned an average of £145,000 in 2015 – chocks away for an increase in the next accounts.
- On a serious note the NT membership and the public deserve to know and influence the National Trust raison d’être.
- The funding and many dubious activities, poor decisions and lack of clarity needs investigation. When you think it is bad it is normally far worse!
- Is the NT with it’s income of over half a billion pounds too large, cumbersome and powerful.
- As a curate one said ‘…….. it is good in parts’