There are 69 registered charities that come up on a search for dementia or Alzheimer’s. This post contrasts the largest from the charity commission list and a registered charity that didn’t even feature in the 69 from the search.
Alzheimer’s Society Benchmark Facts & Figures
- Annual income to March 2016 £100 million
- 2,550 staff 10,000 volunteers –
- Income has grown 40% in 5 years
- Over 80% of income is spent on charitable activities
- Cost of fundraising is 16% Income is derived more or less equally from Donations 37% and Contracts 36% with Legacies 23% an important contributor.
Investment income, trading and other is 4%
Alzheimer’s Society spends £6.5m on research grants but delivers the majority of service via staff including ;-
- Day and home care, Dementia support and advisers, Support groups, Befriending and Advocacy. An admirable range of service and support.
I am not the first: Charitable Sentiments blog has interesting information on small charities and Age Sentinel who collect in retailers including Marks & Spencer and Tesco’s. It looks like I paid a Gumtree recruit rather than giving to anAlzheimer’s cause .
Concerns and Problems
Small ill disciplined charities damage donor goodwill:
- Lack of clarity about the beneficiaries leaves donors cynical.
- 33% costs apparently paid as commission.
- Use of the illness brand ‘Alzheimer’s’ in face to face unlicensed collection on private retail premises.
Age Sentinel shares a trustee and locations with 1141908 – Child Sentinel Trust. Their income and expenditure is also obscure and social media presence non-existent.