Good and Bad Alzheimer’s

There are 69 registered charities that come up on a search for dementia or Alzheimer’s. This post contrasts the largest from the charity commission list and a registered charity that didn’t even feature in the 69 from the search.

Alzheimer’s Society Benchmark Facts & Figures

  • Annual income to March 2016 £100 million
  • 2,550 staff 10,000 volunteers –
  • Income has grown 40% in 5 years
  • Over 80% of income is spent on charitable activities
  • Cost of fundraising is 16% Income is derived more or less equally from Donations 37% and  Contracts 36% with Legacies 23% an important contributor.
    Investment income, trading and other is 4%

Alzheimer’s Society  spends £6.5m on research grants but delivers the majority of service via staff including ;-

  • Day and home care, Dementia support and advisers, Support groups, Befriending and Advocacy. An admirable range of service and support.
1133624 – Age Sentinel Trust
I was hooked in at the weekend by a face to face collector in our local garden center. The ‘shaken tin’ had a blue Alzheimers like logo but the collector showed me his Age Sentinel badge and said they collected face to face whilst the Alzheimer’s Society no longer did.  I moderated my contribution resolving to follow up.

I am not the first: Charitable Sentiments blog has interesting information on small charities and Age Sentinel who collect in retailers including Marks & Spencer and Tesco’s. It looks like I paid a Gumtree recruit rather than giving to anAlzheimer’s cause .

Age Sentinel annual income over the last 5 reports and accounts varies between £43k-£52k. Only 50% is spent on charitable work by making grants, providing information and logistical support,  special communication devices or home adaptations to individuals and number of voluntary organisations without any detail.

Concerns and Problems

Small ill disciplined charities damage donor goodwill:

  • Lack of clarity about the beneficiaries leaves donors cynical.
  • 33% costs apparently paid as commission.
  • Use of the illness brand  ‘Alzheimer’s’  in face to face unlicensed collection on private retail premises.
  • Age Sentinel shares a trustee and locations with 1141908 – Child Sentinel Trust. Their income and expenditure is also obscure and social media presence non-existent.

 

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