Kick it Out is the 25 year old charity ‘campaigning for Equality in Football’. The Football Association, the Premier League, the Professional Footballers’ Association, and the English Football League are all part of Kick It Out’s core funders.
The premier league have announced it’s own campaign ‘No Room for Racism’ which will include branded promotional material and social media activity over the next few weeks. These weeks are traditionally a time set aside for Kick it Out. The funding from the premier league last season was £270,000 – not a large sum in the context of current issues. Future funding is still to be agreed for for the next cycle.
- The timing of this activity by the premier league appears to be a bit offside. There could have been extra time to sort out the fixture conflict.
- Kick it Out may have scored an own goal arising from a current Charity Commission review of staff complaints. Let’s hope there is no penalty.
- The goals should be the same for the good of the sport and wider society and we all wish for a win-win.