Posts Tagged ‘media’

RSPCA Still Getting It Wrong

The charity commission has received more complaints about the RSPCA than any other charity for each of the last two years. (Freedom of Information Act Third Sector) The RSPCA recently received the largest fine amongst charities for breaches of data protection laws.

Former chief executive, Gavin Grant, left after  two years in charge  followed  by his deputy. After a hiatus Jeremy Cooper became chief executive but resigned after a year at odds with some trustees political agenda with an adversarial stance on many issues and his desire to see rectification of mistakes.

What the Charity Commission Has to Say on the RSPCA

  • The governance of the RSPCA remains below that which we expect in a modern charity and we are concerned about the impact on public confidence.
  • RSPCA governance must be ‘brought up to standard’.
  • This has been brought into focus by the departure of the CEO and the clear recommendations of the charity’s independent governance review that the Commission requested the charity carry out.
  • We will consider what further regulatory action may be required should improvements not be made with the necessary urgency.

RSPCA and Police Powers

  • One objective of the charity appears to be obtaining police powers for  RSPCA inspectors. This could allow RSPCA  access to private property without the presence of a police officer as is currently required.
  • A cross party group of MP’s have already expressed doubts about this mooted change. Last month at the AGM the intention to get increase powers was reiterated.
  • If Defra and national police chiefs do not block this change to increase inspectors powers local authorities may be asked to act locally.


  • Is the RSPCA a welfare charity for animals, a trustee’s political platform or will it become a private police force? Following their recent track record who would trust them as a police force?
  • When a situation is known to be bad, as is in this case of the RSPCA, it is often worse. What else may crawl out of the woodwork before better governance is in place.
  • RSPCA is a national institution, custodians of over £200,000,000 of reserves, beneficiaries of large regular income flows. However getting so many issue ‘wrong’ the public’s goodwill and thus future income and animal care will suffer.
  • As result of it’s privileged position in our society the RSPCA lives in a media spotlight. Ignore this at their peril.

BBC Panorama Programme 3rd August 2017

Further controversy has been raised by Panorama’s investigation into the RSPCA since we commented 4 weeks ago. I was taken by the comments by 2 defence barristers who both felt they had been unacceptably targeted by the RSPCA.

Preemptive comments were issued prior to the programme by the RSPCA

  1. We’re disappointed to learn that BBC Panorama will broadcast a programme about the RSPCA on Thursday 3 August 2017.  We understand that the programme will seek to portray an RSPCA that would not be recognised by its staff, volunteers, supporters or the many thousands of animals and people helped each year. ………….. ……… It will not recognise these things because it has chosen not to.’
  2. The Mirror reported that Brian May the Queen guitarist and animal rights activist feared a ‘hatchet job’ was to be orchestrated as part of  a campaign by the pro fox hunting lobby against the RSPCA.

‘Me thinks they doth protest too much’ – better to’ man up’ and resolve the serious issues of inappropriate governance.

Clicktivism for Slacktivists

Book Cover

Clicktivism versus Slacktivism

Clicktivists and Slacktavists are both sides of the same bitcoin. They are using a range of digital media tools that are making it easy to show support for causes and charities. Activists seeking social change use the methods but may find slacktavists are not the most dynamic.

Businesses, politicians and NGOs now think nothing of using Clicktivism for marketing or campaigning.  A cynic may think the hidden purpose may be to get personal details, names, email addresses, phone numbers etc etc.

Clicking to ‘like’ on facebook or retweeting on twitter takes minimal effort and arguably has little effect. Thus it is more a form of ‘Slacktivism’ or actions in support of a cause without effort.

Charity brand building and awareness development uses slacktivist tools and paraphernalia such as ‘pins’, badges, balloons,wristbands or bumper stickers. Clicktivism can’t generally achieve the same effect from a digital device’ but try harder on the click baiting.

Slacktivism is often used to promulgate the world’s reaction to major disaster when social media spread the message. Charities hone their campaigns to take advantage of social media’s ability to proliferate the message and seek donations.

Charity can ‘Clictivise’ in many ways to gain supporters, collect donations or develop awareness of the cause.

Slacktivists may  favour a product  due to it’s reputation or  history of supporting a charity and that is easier than researching options.

Clicktivism is part of social media or browsing fodder where you can ‘click a link, like a post, donate money, feel good, go back to looking at cute cat videos ..’

Be an Actionist

Read ‘Click2Change a better world at your fingertips’ for a range of topics where an individual can help create a better world using digital media.

Search  on ‘click to donate’ you will get a large number of results (I got 5million results). Then filter out the outrageous and marginal.

Search for ‘web shopping for charity’ (I got 10.4million results). From that you can consider your shopping options with a charity kicker.

Searching ‘petitions for social change’ that achieved over a million hits of which six hundred thousand were for climate change petitions.

Join in as a slacktivist as and when you feel the urge or selectively be a dynamic clicktivist for those causes you support.



Not to be confused with the UK charity 1107328 – CLIC Sargent  for children with Cancer and Leukaemia in Childhood (CLIC) They benefited with other cancer charities from the £32m Text Santa  fund raiser – textavist or what?