World Cancer Research Fund UK is registered with the Charity Commission in England and Wales (Registration Charity No. 1000739). Around 90 per cent of the funding comes from the UK public via an active mail shot programme with the remainder donated by business, trusts and foundations.
The grants they make for research are smaller than 10% of annual income which totals around £8m. The largest expenditures are on mail shots for fundraising 25% and human resources another 25% of income. This includes £80,000 salary for chief executive and co founder Marylin Gentry who also received $454,873 as CEO American Institute for Cancer Research (AICR). Other expenditure is mainly on AICR contributions, publications, data bases and information to ‘raise awareness that the risk of cancer is reduced by healthy food, nutrition, physical activity and weight management.’
The UK charity along with AICR is a member of a network led by World Cancer Research Fund International (WCRF International).
Americanised Fund Raising
Mail shots regularly include free greeting cards and a dozen self adhesive address labels. pretty much unwanted in my case.
In the recent accompanying letter the P.S. jarred ‘if you make only one contribution to help fight to prevent cancer this year please use the enclosed envelope …………..’
It is 20 years since complaints about World Cancer Research Fund’s fundraising mailshot methods which had been imported from USA. The charity commission found nothing wrong and now may be the time to apply the right to be forgotten. What goes with that right is the need to apply professional standards and pushing for contributions to your cancer charity above all others jars with that ethos.